FreshCo Flyer This Week

FreshCo flyer this week: what the current edition looks like

If you landed here searching for the FreshCo flyer, here is the short version. AdsSOS lists the chain's weekly flyer / circulaire in image form, and the edition we hold right now runs from October 22 to October 28, 2026, across 16 pages. The one before it ran October 15 to 21 at 11 pages. Editions listed on AdsSOS usually start on a Thursday, which lines up with how most Canadian grocers turn their sale week. We also carry a separate short Diwali flyer that started October 15 and stays valid until November 11, so more than one FreshCo flyer can be live at the same time.

We only show the scanned pages. There is no product search here and no price data, so the flyer itself is the place to check what is on special before you head out. If you want to compare with other grocers first, the Canada supermarkets flyers hub puts them side by side, and the Canada weekly flyers hub has every retailer we track.

Who is behind FreshCo, and where you will find it

FreshCo is a discount supermarket banner owned by Empire Company Limited, the same group that runs Sobeys. Wikipedia puts its head offices in Mississauga, Ontario and Stellarton, Nova Scotia. The first eight stores opened on May 12, 2010 in Brampton and Mississauga, and the banner grew largely by converting former Price Chopper locations. By September 2024 the same article counted more than 125 stores.

Ontario is the home turf, but the banner is not Ontario-only. In late 2017 Sobeys announced plans to convert up to 64 Western Canadian Safeway and Sobeys stores to FreshCo. The sibling banner Chalo FreshCo, which started in Brampton in August 2015 and is aimed at South Asian shoppers, now has locations in Ontario, British Columbia and Alberta. That explains why a special Diwali flyer shows up in our listings.

Scene+ points and the FreshCo app

Since Empire joined the Scene+ partnership in 2022, FreshCo has been one of the grocery banners where members collect points, according to the Scene+ entry on Wikipedia. A sponsored Daily Hive article describes personalized digital offers inside the FreshCo app, and says linking your Scene+ card to the app can raise the points you earn, up to 4.5 times. Treat the exact multiplier as a promotion that can change, since it came from branded content. A Rewards Canada blog post has also noted spend-and-get bonus-point offers at FreshCo that rotate week to week.

In practice, the flyer tells you the shelf deals and the app tells you the points offers. They are different layers, so check both before a big shop. Points are generally worth one cent each, per the same Scene+ entry, although some offers redeem for less.

FreshCo price match and Lowest Price Guarantee

Shoppers keep typing "does FreshCo price match" into search, and the answer is yes with conditions. A Canadian price-matching guide that quotes the policy says FreshCo will sell an identical item for one cent less than a competitor's advertised price if a supermarket rival in its trade area is cheaper. You must show the current competitor flyer, printed or digital.

• Identical items (same brand and size) or comparable private-label items qualify.
• The match is limited to four units and cannot be stacked with other offers.
• Prescriptions, gift cards, liquor, tobacco, "spend x, get x" offers, clearance, third-party vendor products and loyalty-driven freebies are excluded.

That guide is a third-party summary, so confirm the wording on FreshCo's own legal page or at the customer service desk. Individual stores may also decide which competitors count locally. If you compare banners, No Frills weekly flyer and Metro weekly flyer are two rivals many shoppers hold up against FreshCo.

FreshCo hours, Sunday and holiday closures

Google Suggest shows people asking "what time does FreshCo open on Sunday" and "is FreshCo open on Canada Day" or on Labour Day. The hours a branch keeps, and whether it opens on holidays, depend on its location and on local regulations. Before you plan a trip, read the signage on the door or the posting at the branch itself. What we can say is what the law does: Wikipedia's shopping-hours article notes that store hours in Canada are set provincially, that Ontario requires most stores to close on major holidays, and that Alberta and British Columbia have no general restrictions. Use the store locator on the FreshCo site for the exact hours of your own location, and expect shorter or closed days around statutory holidays in Ontario.

Returns, store brands and what is on the shelves

Return windows, refund methods and price-adjustment rules are not identical across stores or channels. Ask the branch for the current terms and hold on to your receipt. Ask at the customer service desk and keep your receipt. The Daily Hive piece notes a basket heavy on the Compliments store brand, a multicultural assortment, fresh produce and the "Locked and Low" price program. Those fit the chain's discount positioning: a no-fuss format with a wide produce section and aisles that reflect the neighbourhood.

Planning a shop with the flyer

A simple routine works well. Open the new FreshCo flyer on Thursday, note the produce and meat items you actually eat, then check the app for points offers tied to those categories. If you are choosing between neighbourhood options, glance at the Oceans flyer and specials or the Real Canadian Superstore weekly flyer, then bring whichever competitor flyer you want matched. For bilingual shoppers, our listing titles carry both "flyer" and "circulaire", matching the way Canadian chains label the same publication in English and French.