Grocery Outlet's weekly ad for this week is valid from 28 October 2026 until 3 November 2026. It has 6 pages. New editions usually start on a Wednesday. Source: Kimbino, last checked 28 October 2026.
Current Grocery Outlet weekly ad
Recent Grocery Outlet circulars
| Current edition valid | 28 October 2026 to 3 November 2026 |
|---|---|
| Pages in current edition | 6 |
| New edition usually starts | Wednesday |
| Current editions listed | 1 |
| Loyalty program | App with digital coupons, WOW! card or phone number at checkout, WOW! Insider tier ($150 spend or 3 visits in 30 days) |
| Sunday opening hours | Varies by store; locator on groceryoutlet.com |
| Official website | www.groceryoutlet.com |
Grocery Outlet weekly ad: what you're really looking at
Open the Grocery Outlet weekly ad and the first thing you'll notice is that it reads differently from a Kroger or Safeway circular. This chain is a closeout grocer. Its own story page says the buyers travel the country hunting packaging changes, surplus inventory and product overruns, then pass the savings along. So a page of the ad is a snapshot of what happened to be available, not a fixed menu you can plan a whole month around.
The edition we list right now is the Grocery Outlet Weekly Ad for October 21 to 27, 2026, six pages, and it began on a Wednesday. The company tells shoppers that inventory turns over quickly, so if you spot something you love, grab it.
Grocery Outlet hours: it depends on the store
The most common question we see is some version of "grocery outlet hours today" or "what time does grocery outlet close." There's no single answer. Every store sets its own schedule, and the store pages on the company site show different windows. One Washington location lists 7am to 9pm on weekdays, while a San Jose location lists 7am to 10pm. Sunday and holiday hours vary too, which is why questions like "is grocery outlet open on July 4th" keep popping up.
The practical move: use the store locator on the official site for your exact address, and check again before Thanksgiving or Christmas week. Each branch keeps its own opening times, and municipal rules or holidays can shift them. For exact times, look at the in-store signage or ask the customer-service desk at your branch.
Why independent operators matter at the checkout
Most Grocery Outlet stores are run by local families, usually a couple, who run the store as independent operators. The company describes this model on its own pages, and Wikipedia notes that each store can tailor its mix to local demand. For you, that means two Grocery Outlets in the same county can feel different: different wine aisles, different fresh departments, different staff you'll see every week.
It also affects policies. Returns, for example, are handled by the store you bought from, and the online terms say in-store returns follow the retailer's policy. If you want to bring something back, keep the receipt and ask the manager at that location first.
Grocery Outlet app and rewards: how to save more
People search "grocery outlet rewards" and "does grocery outlet have rewards" all the time. The answer is yes, through the app. The official app page describes digital coupons, early access to offers, savings tracking, access to your receipts, and entries into a monthly sweepstakes with every purchase. Scan your WOW! card or type your phone number at the register so purchases count.
There's also a higher tier called WOW! Insider. According to the company, you earn it by spending $150 or visiting three times in 30 days, and it unlocks unadvertised in-store deals plus double sweepstakes entries.
- Sign up in the app and check Digital Offers before you shop.
- Scan your WOW! card or phone number every visit.
- Compare the deals the ad highlights with what's actually on the shelf.
EBT, coupons and price match at Grocery Outlet
Questions like "does grocery outlet take EBT" make sense given the chain's audience. Trade press reported that EBT made up roughly 9 percent of Grocery Outlet's sales in a recent year, so SNAP shoppers are a real part of the business. How a return, refund or price-adjustment request is handled depends on the retailer's policy and on local consumer rules. For a purchase that matters, confirm the terms with the customer-service team first.
That fits the model: the products are opportunistic buys, and the same brand may not even be on the shelf at a competitor. Instead of matching, the pitch is a lower everyday gap versus conventional grocers.
Who Grocery Outlet is and where it operates
James Read founded the company in San Francisco in 1946. It was Cannery Sales, then Canned Foods Warehouse, and took the Grocery Outlet name in 1987. Headquarters are in Emeryville, California, and the stock trades on Nasdaq under GO since 2019. The footprint centers on the West Coast, with stores also in Nevada, Idaho, and the East Coast states of Pennsylvania, Maryland, New Jersey, Ohio and Delaware per Wikipedia.
The 2026 news hasn't been all growth. Wikipedia reports a March 2026 plan to close 36 locations, and investor coverage from August says those closures were completed in the first half while management still targets 30 to 33 new store openings this fiscal year. Store counts move, so confirm your local store is open before a long drive.
The shelves mix national brands, a natural and organic section called NOSH, and the newer GO Brands private label (SimplyGO, GO Home & Haven, GO Paw & Pamper), each with a GO tag in its name.
Using this page with other grocery ads
If your shopping week involves more than one stop, compare this ad with the HyVee weekly ad this week or the Albertsons weekly ad this week, then keep the closeout finds for pantry stock and buy weekly staples where they're cheapest. You can browse everything under US supermarkets and grocery stores, or go back to the United States weekly ads hub. West Coast readers might also like the Lucky Supermarkets weekly ad for comparison.
Frequently asked questions about the Grocery Outlet weekly ad
When does the new Grocery Outlet weekly ad start?
The current Grocery Outlet weekly ad is valid from 28 October 2026 until 3 November 2026. New editions usually start on a Wednesday.
How many pages does the current Grocery Outlet weekly ad have?
The current edition has 6 pages.
What time does Grocery Outlet close?
It depends on the store. Company store pages list different hours, for example 7am to 9pm on weekdays at one Washington store and 7am to 10pm at a San Jose store. Use the store locator for your address.
Does Grocery Outlet have rewards?
Yes. The Grocery Outlet app offers digital coupons, savings tracking and monthly sweepstakes entries, and a WOW! Insider tier unlocks unadvertised in-store deals.
Does Grocery Outlet take EBT?
Trade press reported that EBT made up about 9 percent of Grocery Outlet sales in a recent year, so EBT is used there. Ask your store about WIC and refund details.
Does Grocery Outlet price match?
How a return, refund or price-adjustment request is handled depends on the retailer's policy and on local consumer rules. Photograph the receipt and check the conditions before you leave the store. The chain relies on closeout buying rather than matching competitors.
When does Grocery Outlet restock?
The company says inventory changes frequently because buyers source surplus and overruns. There is no single restock day we could verify, so ask your local store.
When does the Grocery Outlet weekly ad start?
The edition we list runs October 21 to 27, 2026 and began on a Wednesday. Check the ad for your own store, since selections vary.